Aimee Chouinard began in the communications and public relations industry in 2001. She was also a journalist for the Sarasota Herald-Tribune for eight years and now holds the title of Retail Editor for Style Magazine. Previous to that, while working on her bachelors degree, she managed large and small retail sales teams ranging in age from 16 to 84. Since incorporating Chouinard Consulting in January of 2012, she combines all of this to assist companies and nonprofit organizations improve business by assessing current public relations and marketing (including brochures, newsletters, web sites, social media, office procedures and personnel) to make recommendations and implement a more cost-effective and streamlined strategy. Aimee's true passion is using words to create relatedness, inspiration and lasting legacies.